About the project
Brute Bonen is all about intensity. Intense in flavor yet velvety smooth in texture. Deliciously honest. Freshly roasted on fixed roasting days with the utmost precision and care. This ensures that you consistently savor a delightfully fresh coffee of trusted quality.
My aim was to give these beans the powerful brand identity they deserve, capturing the essence of the experience: taking a moment to fully enjoy this rich specialty coffee is serious business.
Roles:
Creative concept
Design direction
Logo design
Brand identity design
Custom logotype
The logo is a fully custom-made wordmark, designed in various compositions and sizes to be versatile across different applications and platforms.
It combines a geometric structure with humanistic features inspired by brushstrokes and Sanskrit script anatomy. This blend captures both the human element in the process and represents the origin of the beans within the logo.
