Hi I'm Michel. I don't just design to deliver pretty pictures but to add value to your organization. You can see me as your pop-up colleague because I genuinely care about your success. I'm the one who calls out when something doesn't serve your goal, thinks beyond the brief, and takes ownership. I call it design with intention for brands with courage and conscience.

After more than 10 years at lovebrand Coolblue and in the fast-paced agency world, I've decided to fly solo. These experiences shaped my vision on design, brand strategy, and our responsibility as creators. I love working with brands that share my values.