Based Origins is "not another supplement" brand. In a wellness market flooded with conflicting opinions and advice on healthy living, Based Origins chooses to return to the basics. According to Based Origins, other brands have made things unnecessarily complicated, so they’re introducing an all-in-one shake: the world's most nutrient-dense power blend.

I designed a complete brand identity for this brand, which aims not only to sell a product but to build a community around the lifestyle concept of 'being based'. This includes packaging that stands out in the otherwise monotonous supplement aisle, emphasizing key features like 100% grass-fed animal ingredients, great taste, and the shake's powerful benefits