Devils Draught is a fictional craft beer brand. Inspired by the name, I developed the concept for the visual identity.

Rather than opting for the obvious imagery of the devil, I chose Cerberus, the three-headed dog, guardian of the underworld, as the focal point. This mythological figure conveys an ancient history, while the design maintains a modern aesthetic.

The pentagram and flame patterns give the brand a mysterious, raw edge. In addition to the identity, I created three unconventional flavors that align perfectly with the brand’s bold character.