Meet Bakers & Bananas. At first glance, they might seem like just another ‘bunch’ of enthusiastic do-gooders. But take a closer look, and you'll uncover their true nature: heroes who’ve saved millions of bananas from being thrown away and wasted. These heroes were so well-disguised that they’d barely been recognized by the public.

That’s where NEEW Amsterdam came in. We peeled back the layers of the former brand SUNT and, using its core ingredients, crafted a deliciously new identity. 

The result? A brand identity that’s as flexible as freshly risen dough. It can boldly stand out when needed or charm with playful subtlety. With a sharp tone of voice and a distinctive illustration style, Bakers & Bananas is ready to connect with a daring and playful audience, driving their growth ambitions forward.